Stories are my superpower
I elevate your brand and empower your business
With impactful storytelling, I ensure your messaging:
Captivates your audience
Creates deep, personal connections
Illuminates your authenticity.
As a young adult, I went global. I donned my backpack and went in search of culture and adventure. Travel inspired my archive of stories and supercharged my empathy. Combining these skills, I mastered storytelling.
Build connections that drive conversions
Like you, I love sharpening my skills.
I started blogging when I drove from London to Mongolia in a Nissan Micra, summer 2008. Three girls, 19 countries, 10,000 miles, countless dodged bribes, two breakdowns, one sandstorm and several refusals of breakfast vodka. Those experiences give you unrivalled interpersonal skills.
Writing was a natural progression.
When the pandemic halted my career as a Tour Guide - aka storyteller on wheels - I turned writing into a career.
Now I help businesses with my conversion-ready copy. Words that convey affable authority, crystal clarity and palpable passion.
Your brand messaging can value from my experience and knowledge of:
Optimising blog posts and editing B2B content
Audience behaviour from my time writing for the media technology sector
Clear communication of stories through my passion for screenwriting.
“Sheryl demonstrates exceptional creativity, collaboration and proactive management of timelines. Even when we had information delivered last minute, Sheryl handled it like a pro. She is reliable, flexible and highly recommended.”
Keran Boyd, Consulting Manager, Caretta Research
“Sheryl has the perfect eye for crafting the right tone of voice for our global audience, layering in consistent, thought-provoking and inspirational messaging that speaks to young starters and seasoned pros. She's also been extremely professional and integral in helping craft the refresh of our brand identity and style guide, with an impressive understanding of our shared values and mission.”
Muki Kulhan, UK Ambassador, WIIT UK (Women in Immersive Technologies)
Why work with me?
You will always get an approach that is:
Fresh and clear
Creative and open
Goal-oriented and audience-centric.
How it works:
We set up a discovery call: I dig into your needs, goals and deadlines. We clarify your ideal audience
I send you a proposal and contract, once that’s ticked off, I get to work
My persuasive, valuable and powerful copy is about to get you noticed.
A snippet of my work
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Client: International Broadcast Convention (IBC)
Challenge: To increase their conference attendance by promoting innovation and inclusivity via optimised insights for the media tech community.
Solution: My B2B web copy informs the audience of changemaking initiatives throughout the industry, empowering businesses and boosting visibility to new audiences.
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Client: Women in Immersive Tech (WIIT)
Challenge: To reach a specific audience and to encourage sponsorship.
Solution: My creative ideas, Brand and Tone of Voice guide and ongoing copy define audiences, grow WIIT’s online presence and increase sponsorship through connection and exposure.
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Brand: Sherbs World
Challenge: To entertain and inform audiences on travel and grow my audience.
Solution: I ran an engaging, insightful and optimised blog on unconventional travel. This led me to guest blogging and other publishing opportunities. It encouraged me to strengthen my own brand voice and build familiarity and trust with my audience.
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Client: Ola Parkes Holistic (On-spec)
Challenge: Create webpage copy for Ola Parkes Holistic to generate new clients and convert existing audience.
Solution: I created on-spec web copy to embody the healer’s personable and compassionate brand voice, whilst using persuasive storytelling that generates engagement.
Talk to me
Tell me about your copy needs and business goals and let’s get some love from your audience.