Be Seen. Make Impact.

Connect to your audience with my eye-catching copy, so your brand flourishes and your business blooms.

“Sheryl is incredibly adaptable, full of ideas, self-motivation and professionalism. She creates clear, well-researched and brilliantly written copy to tight deadlines.”

Chris Dickenson, Small World Publishing

Hello, I’m Sheryl. You can call me Shez.

I’m a copywriter and a woman of the world: 63 countries and counting. I help businesses who break the mould by enhancing their message and serving it on a tempting platter to their desired audience. 

I’ve worked with tech organisations, media trailblazers, spiritual healers and adventurous souls. 

World travel has taught me about human connection, understanding people’s needs, frustrations and desires.

Writing has taught me how to tell their stories well.

“Quality content positions your brand as an expert. Which can build trust with your target audience.” Semrush

75% of the most successful companies outsource copywriters and content creators.

Why? 

Because writing is hard. 

  • You want to be heard through the noise. 

  • You want to increase turnaround. 

  • You want a healthier work-life balance. 

But crafting a relevant and clear message that inspires action takes time, effort and skill.

You run a business that's always on-the-go. How will you fit in more?

Enter: Me.

My copy connects eager eyes and ears to help your business: 

  • Grow a loyal audience

  • Increase brand awareness

  • Boost sales

  • Stay relevant and value-oriented.

Captivate your audience and amplify your brand message with my upbeat, powerful and relatable copy.

How I can help your business succeed:

Copy creation

Convert site visitors into active, trusting and happy customers with my messaging that aligns with your brand values.

Webpages, email campaigns, social media posts and more.

Tone of Voice and Brand Guides

Stay consistent and expand your brand, starting with a business blueprint. My guides define and direct your message to get you noticed.

Long-form content

Boost your visibility and highlight your expertise with my optimised, humanised and thoroughly researched content.

Blog posts, interviews and product/ service reviews.

Copy-editing

Get polished, engaging copy and see your desired performance results.

Update your existing copy using my journalism skills and my market-informed, fresh and savvy perspective.

Scriptwriting

Stories pouring out of you but no time to encapsulate them? Podcast rearing to go but haven’t grasped scriptwriting? Hand it over, I’ll make it a star.

Content Strategy

Strengthen engagement with your target audience,  communicate with confidence and get your people on board.